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Clemson Athletics and Fanatics expand partnership

Clemson Athletics announced on Thursday a multiyear deal with Fanatics, the global leader for licensed sports merchandise, to take over physical retail operations across a number of the school’s athletics facilities. This new agreement builds on Fanatics’ previously signed long-term deal to power the schools’ ecommerce business, now allowing fans to enjoy a seamless, omni-channel retail experience whether shopping in stores around the athletic district, online or across mobile devices.

Following Clemson’s 2016 College Football Playoff (CFP) National Championship title and as part of the upgraded retail operations, Memorial Stadium’s South Concourse store will be expanded to hold nearly 40% more merchandise across all categories. In addition, the existing West Concourse store will see a full overhaul with updated team branding and artwork and a new Nike Pop-Up Shop.

“Our relationship with Fanatics has provided excellent access for our fans to all of our team merchandise and gear, and we’re excited to expand the partnership to include in-venue shops at Clemson sporting events beginning this fall,” Director of Athletics Dan Radakovich said.

With multiple fulfillment centers strategically located across the world, Fanatics’ quick-response technology and agile supply-chain infrastructure will ensure the latest team merchandise is in-stock and accessible for fans across all retail channels. The company’s in-house apparel division, Fanatics Branded, will also design and distribute custom Tigers gear throughout the year, including “micro-moment” items for historic feats and amazing team performances.

Clemson fans worldwide who have been purchasing Tigers gear through Shop.ClemsonTigers.com for many years will now have the opportunity to receive those same products, with the same unmatched customer service, in person. In addition to football at Memorial Stadium, Fanatics will also operate retail footprints for men’s and women’s basketball (Littlejohn Coliseum), baseball (Doug Kingsmore Stadium) and select soccer games (Riggs Field).

“Clemson has established itself as one of the preeminent collegiate athletics programs, and we are excited to now offer fans a complete retail solution regardless of when, where or how they want to shop with an unprecedented product assortment across a number of the University’s top-tier facilities,” said Brian Swallow, SVP of Strategy and Business Development for Fanatics. “These upgrades will benefit students, faculty and fans on game day and beyond.”

–Staff Reports

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