By Ed McGranahan.
By Ed McGranahan
Tajh Boyd – the name and number – are a sweet boutique business for anybody but Tajh Boyd or his family.
After the NCAA pulled the orange Clemson jersey bearing his number from its online store, the orange No. 10 with “Boyd” on the back can still be purchased at several sites for prices ranging from $25 to $229.95.
Also, his likeness has been displayed on a Budweiser beer sign in the window of Kangaroo Express in Clemson for more than a year. Attempts to geld the photo to make it seem generic were feeble, so the implication was anything but subtle.
The NCAA, Collegiate Properties and EA Sports are principles in a class action lawsuit by current and former college athletes due to the use of their likenesses for financial gain. Cornerback Darius Robinson, a teammate of Boyd’s, chose to join the suit. Boyd, at the ACC Kickoff last month, said he chose not to join the suit though he supported Robinson’s decision.
Athletic director Dan Radakovich said last week that football jerseys constitute less than two percent of properties sales through the Clemson marketing department. Radakovich was not inclined to withdraw numbered jerseys for sale.
Questions regarding the poster with Boyd’s likeness in the gas station went unanswered.
This is not the first or only example of attempts to take advantage of an athlete’s celebrity. Until Clemson intervened it was not uncommon for people with bags and boxes of helmets, balls and jerseys to wait for players after practice. C.J. Spiller and James Davis were always polite and cooperative until a member of the athletic staff hurried them away. That large-as-life poster of Spiller produced before his final season was quickly turned for profit.
At least four companies offering the shirts – Stitched Jerseys, Shenzhen Sumdoon Technology Co., Ltd., aliexpress and Rakuten through its U.S. distributor buy.com – are based in Asia and apparently not bound by American manufacturers’ licensing agreements.
Attempts to reach company representatives were futile.
Two well-known auction and resale sites have dozens of Tajh Boyd items.
On eBay today there are 67 items — photographs, football, toy helmets, jerseys and a cap offered for nearly $6,000. Amazon.com had 12 priced at nearly $3,000.
The most expensive items on eBay was an autographed trading cards bearing a picture of Boyd during his appearance at the U.S. Army All-American game after his senior season in high school at $599.99 by vendor listed as jaxcopy207 and an autographed jersey at $424.95 by yankeesfan21337 and a helmet.
The 14 mini-helmets were offered at $32 to $179.
The 21 photos were priced for as little as $20 and as much as $99.95.
Two other signed jerseys were priced at $74.99 and $229.99.
A text message to the Boyd’s this morning asked if they were bothered by the fact that others are making money off their son’s autograph.
The reply back simply said,“Yes.”