CLEMSON — The Clemson Insider has learned there will likely be a major change at Memorial Stadium next fall.
According to several sources, Clemson Athletics is in the process of approving beer sales in Death Valley. We can tell you there are still some approval processes the athletic department has to go through, but things are moving in that direction.
It is no coincidence, Clemson is headed in this direction as the athletic department tries to figure out new ways to supplement the $25-plus million it will need as part of the revenue sharing for current student-athletes, former athletes and additional money for extra scholarship athletes on rosters, as a result of the House vs. NCAA Settlement.
This is one of several anticipated changes in the Clemson Athletic Department to help increase revenue.
In October, a California district judge granted preliminary approval for the settlement in the House vs NCAA antitrust case.
Judge Claudia Wilken, of the U.S. District Court of the Northern District of California, issued the ruling after the two sides clarified some of the language in the settlement ten days ago.
The order also established a schedule for the remaining steps before the deal can be finalized. Athletes impacted by the settlement have until Jan. 31 to file any objections or opt-out. A final hearing set to approve the deal is scheduled for April 7.
The settlement requires schools to pay roughly $2.8 billion to former athletes in damages due to lost NIL earnings. It also allows schools to start sharing generated revenue with players, which is expected to start on July 1 of next year.
The NCAA and conferences have agreed to amend their rules to permit schools to share up to about $20.5 million in athletic revenues with their athletes for the 2025-’26 academic year, with the cap increasing over the next 10 years due to escalators and scheduled recalculations.
While there are still more steps that need to be taken, this is a huge hurdle crossed as college athletics get set to embark on a new landscape. No schools will be required to share revenue, but as The Clemson Insider previously reported, Clemson is one of many schools that will participate.
The school plans to distribute the full amount allowed, with the monies coming out of the athletic budget.
It is something that head coach Dabo Swinney believes will help the Tigers tremendously as the program looks to remain competitive at the highest level.
“We’re going to be in a great spot when the rev-share starts,” Swinney said recently. “I think that’s going to be the best case for us. We have the money here, but right now, you can’t share the money that you have. You have to go and raise it. That’s a challenge. It just is. And the rev share really won’t start until July 1.”
“I think it’s going to be a much better situation when the rev-share gets here. I think that’s going to be a great thing for sure because we’ll be able to compete with anybody out there.”